Bernard Wilson
Chief Executive Officer
Bernard Wilson was appointed Chief Executive Officer of Cashrewards in July 2020.
Bernard has over seven years’ experience leveraging data assets and marketing technology to drive competitive advantage for businesses through marketing and digital transformation, loyalty proposition optimisation, and data and media commercialisation.
Prior to joining Cashrewards, Bernard was an executive at Quantium, a leading data science and artificial intelligence company, heading Quantium’s Open Banking and FinTech business.
Bernard has also held senior management positions at Myer and Woolworths. At Myer, Bernard led Australia’s third most popular loyalty program,87 Myer one, as General Manager, Loyalty, Data, Marketplace and Media. Previously, Bernard was General Manager, Customer Data, Media & Commercialisation at WooliesX where he was responsible for overseeing the commercial and partnerships division of the loyalty program, customer data and analytics, and the targeted media business units.
Bernard was also a Vice President at Investment Bank Credit Suisse, and a lawyer at King & Wood Mallesons.
Bernard holds a Bachelor of Arts/Law (First Class Honours) from Sydney University and is a member of the Australian Institute of Company Directors.