Management team

Bernard Wilson

Chief Executive Officer

Bernard Wilson was appointed Chief Executive Officer of Cashrewards in July 2020.

Bernard has over seven years’ experience leveraging data assets and marketing technology to drive competitive advantage for businesses through marketing and digital transformation, loyalty proposition optimisation, and data and media commercialisation.

Prior to joining Cashrewards, Bernard was an executive at Quantium, a leading data science and artificial intelligence company, heading Quantium’s Open Banking and FinTech business.

Bernard has also held senior management positions at Myer and Woolworths. At Myer, Bernard led Australia’s third most popular loyalty program,87 Myer one, as General Manager, Loyalty, Data, Marketplace and Media. Previously, Bernard was General Manager, Customer Data, Media & Commercialisation at WooliesX where he was responsible for overseeing the commercial and partnerships division of the loyalty program, customer data and analytics, and the targeted media business units.

Bernard was also a Vice President at Investment Bank Credit Suisse, and a lawyer at King & Wood Mallesons.

Bernard holds a Bachelor of Arts/Law (First Class Honours) from Sydney University and is a member of the Australian Institute of Company Directors.

Iain Skelton

Chief Financial Officer and Deputy Chief Executive Officer

Iain has worked with Cashrewards since January 2016. He has since held several executive positions, including Chief Financial Officer, Chief Operating Officer and Chief Executive Officer. Iain implemented the company’s debt financing facility and led the negotiation of multiple equity funding rounds. Iain is currently Chief Financial Officer and Deputy Chief Executive Officer of Cashrewards.

Iain has 20 years’ experience scaling B2B and B2C online, digital media, marketing and people-based businesses from start-up mode to highly profitable enterprises. Prior to joining Cashrewards, Iain was Chief Financial Officer at Clarius Group and HRX. Mr Skelton previously held various senior management positions within the WPP and Clemenger advertising and communication groups.

Steve Cuda

Chief Product & Marketing Officer

Steve will commence his full-time position in December 2020. Most recently, Mr Cuda was General Manager, Digital Media & Data at WooliesX, Woolworths’ digital, e-commerce, customer loyalty and customer services division, where he spearheaded the creation and commercialisation of Woolworths’ digital marketing and digital media capabilities, and introduced machine learning (AI) based personalisation for Woolworths supermarkets, BWS and Big W.

Mr Cuda also presided over the growth of Woolworths’ loyalty program, Everyday Rewards, taking it from Australia’s number three to Australia’s largest loyalty program, with more than 12 million members. In his time at Woolworths he led product innovation to deliver personalised customer interactions at scale leading to five consecutive years of CAGR above 20%.

Mr Cuda was previously Head of Membership and Marketing at the NRMA, taking the Membership business from seven years of negative growth prior to double-digit growth every year of his tenure. Mr Cuda also founded Zonk, a successful data-driven digital marketing automation business.